Welcome to Different Think

Hi, my name is Matt Stait MSc, MCIM, MCIPR.

It is no exaggeration to say social media has changed my life. I left school with no qualifications working dead end jobs with no apparent hope for anything to change in the future. 

Now I hold a Masters degree in marketing, lecture to MBA students part time, have written a number of books and articles, created online courses, run a mentorship group of my own, and spoken on many stages, and am a member of both the Institute of Marketing and the Institute of Public Relations. I also hold a 5th dan black belt and am a former gold, silver, and bronze world medalist, and run a full-time martial arts school.

It is this club that started my journey thirteen years ago. I had just quit my operations manager job and invested my entire life savings. 

I had to make it a success!

But how would I market my fledgling business with a very limited budget?

I turned to social media, and I learnt. I spent uncomfortable amounts of money on education, business mentors, and experiences that would help me to understand how to leverage social media and implement strategies. 

And it worked!

So much so that I grew my profiles into the hundreds of thousands across platforms, had many pieces of content that went viral in the multiple millions, and monetised all the major social media platforms creating several online income streams.

In 2019 I started on TikTok. The platform exploded onto the world stage seeing growth that was world breaking and generating in-app revenue that continues to grow year on year. Other businesses started coming to me asking for training, and after creating significant growth for their profiles I started Different Think in 2020. 

As you can see we have grown with the platform and the medium of short form video content right from the start, and now as the other major socials are now hosting their own brand of short form content there has never been a better time to join the Different Think family and see what social media can do for you and your business.