Social media on a shoestring: Organic growth to maximise your business budget. Sunday 29th October.

1-4pm UK time Online via Zoom
free ebook different think tiktok

This course will cover:

Content strategy to be seen

Community building and nurturing

Pages and sharing

Leveraging community groups

How to gain authority in your niche

Building an ecosystem across platforms

How to make free adverts using content

How to build free evergreen funnels

and more............

Is short form video good for marketing my business?

The short answer is yes. Over half the world's population is now online with the biggest platforms promoting this style of communication, and an estimated 90% of content being short-form by the end of 2023, the ability to create authentic, original short form video is fast becoming a skillset businesses will need. As more and more business is being done from the devices in our pockets and our communication shifts online the screen becomes our shop front. This is an amazing opportunity to not just connect with our audiences instantly at little to no cost, but to create communities on a Global stage.

Courses & Services

Tiktok courses for businss

Build your community with short form content

This online course gives you the templates and knowledge to use the most consumed and shared method of communication across social media to help grow your business by leveraging TikTok, Reels, and YT Shorts

Matt consistently has multiple viral videos across platforms, and helps his clients to do the same. Learn strategies that genuinely work and are more than just theory.


The half day profile builder.

TikTok, Reels, Shorts

We work together in person to audit your existing profiles or create new ones, build a solid content strategy to create funnels and communities, and map out a timeline and progression route for you to implement moving forward.

Work directly with Matt to build a solid foundation on which to launch your short form social campaigns and profiles.


The 8 week profile builder.

TikTok, Reels, Shorts

A bespoke package where we work together with the half day profile build plus seven weekly strategy calls including online lessons and workbooks. Build a short form social strategy from the ground up or revitalise your existing socials to create digital assets that represent your business online.

Work directly with Matt to maximise accountability and implementation.


Should my business be using short-form video?

As the fastest growing platform of the decade TikTok allows us a platform to stay ahead with a pro-active approach to marketing. As it is growing so rapidly it is a great place to grow and scale and can no longer be ignored by the more established platforms. This has led to all the big players creating rival short-form hosting on their feeds and a 'Battle Royale' for our content, views, and money. As such these platforms are heavily promoting short-form video across their networks and we as business owners can leverage this to great effect.

This medium allows us to directly talk with our audience and build relationships based on accessible creative content that builds loyalty, trust, and familiarity.

To be successful, you need to be seen, and TikTok, Reels, and YouTube Shorts are very good at understanding your content and sharing it to the right people. Content really is king here and creating an authentic voice that clearly shows your companies values, identity and culture will attract a community that will help to create sustainable pipelines and build authority in your niche.

Welcome to the Short Form Social 30-day Challenge

30 days, 30 actionable strategies to skyrocket your socials.

Claim your free e-book here. 12 steps to build your business and brand using short-form video (by someone who's actually doing it).

Learn to leverage the most shared and consumed form of content across social media to build your communities and businesses. Master TikTok, Facebook, Instagram Reels, and YouTube Shorts.

Committed to Helping Our Clients Succeed


"The results speak for themselves. Woke up to my best results ever. This course is unbelievable value for money."


"Thanks to the knowledge of Matt I have gone from 1012 likes yesterday to 11.8K today. One of my first posts has 119K views and is going up by the minute."


"You have helped me on a journey. I could never thank you enough."


"Matt is passionate and knowledgeable and provided a great insight into TikTok and it's possibilities.Anybody wishing to learn about the platform should speak to him."


"Having attended one of Matt's courses I learned a wealth of information on TikTok and how and when to use it. had great expectations that were thoroughly exceeded."


"Matt is highly motivated about the work he does as well as having a wealth of knowledge and experience about his subject which makes it relevent and fun to learn."

Welcome to Short Form Social

What we do here at Different Think.

With the emergence of TikTok and the roll out of Instagram reels, YouTube shorts, and now Facebook reels short-form video has fast become one of the best ways to showcase who you are and speak directly to your target audience. Marketing and branding your expertise through social media has never been easier if you know how the platforms work. However this low barrier to entry means you need to be heard above the noise and learn how to create content that connects.

Due to not finding the expertise I needed, I set out to find the information myself and created the Success Wheel formula.

find out more

This is where my expertise in creating content and profile building across TikTok, shorts , and reels can make a real difference in how your brand is perceived, and how you build credibility for your expertise. The opportunity for organic reach and virality is what short-form video is known for but creating profiles that are consistently engaging, developing communities, and building evergreen pipelines can be hard to do. Understanding how and why this mode of communication is very different from the more traditional way, yet in some key areas fundamentally the same is critical to success.

Short-form content is the most shared and consumed form of communication across social media.

This presents fantastic opportunities for your brand and business as long as you understand how the medium works, and how to leverage it for your marketing.

With the record breaking growth of these platforms and the adoption of short-form content by all of the biggest social sites now is the best time to take advantage of the most popular form of communication across social media to market and monetise your expertise and business organically.

For us to stay current and in the conversation we need to be present in the marketplace. If we are not on the platforms where our clients spend time then we shouldn't be surprised if we get left behind.
Learn how to leverage the amazing viral power and organic reach of platforms like TikTok, Facebook, Instagram and YouTube with short-form video to amplify your message, grow communities, and build an evergreen library of content that will continue to promote you and your brand.
Learn how to reach Global audiences without relying on paid ads.Understand what makes viral content.Become the go-to person/business in your niche.Learn to create evergreen funnels that continually attract new clients. Build engaged communities that become your ambassadors.Speak to your audience straight from their device anywhere in the world.Stay current and relevant with your content to create profiles your audience want to connect with.

Partner opportunities


There are many ways in which we can collaborate. Please contact me to find out how I can best serve you and your team.

Expert speaker and guest opportunities

Find out how I can add value to your event, summit, podcast, or business event.


Would I be a good fit for your audience? Do you offer blogs, articles, books, or copywriting around social media, marketing, and short-form content?

Read Our Latest Blogs

How to overcome imposter syndrome. Different think. Matt Stait

How to overcome imposter syndrome and create great content online.

May 10, 20236 min read

How to overcome imposter syndrome and create great content online.

Have you ever had that voice in your head? You know, the one that whispers to you in the quieter moments and fills you full of doubt and uncertainty. If so, you are not alone. Some of the biggest and brightest at what they do have succumbed to those thoughts, which on occasion has led to procrastination, avoidance, and even in some cases total failure.

Albert Einstein recognised as one of the greatest minds of our time said about himself

“The exaggerated esteem in which my lifework is held makes me very ill at ease. I feel compelled to think of myself as an involuntary swindler.”

Imposter syndrome .Different Think. Matt Stait

What is imposter syndrome?

Imposter syndrome in essence is the internal belief system that is telling us we are not as competent as others perceive us and do not deserve acknowledgment or status bestowed upon us by our peers. The feeling is one of being a fraud and thinking you will be found out as such at any time. The term imposter syndrome was first used by psychologists in the seventies and was aimed predominantly at high achievers. This is the irony, as imposter syndrome lies in the province of the perfectionists and the successful.

The anxiety of this can prove overwhelming for some and create a log jam for creativity and content creation that can be hard to overcome, yet with understanding comes tools to understand the issue is rarely what you are that is holding you back, it is more about what you think you are not.

How to identify imposter syndrome?

Do any of the following phrases resonate with you?

  • I feel like a fraud.

  • I got lucky.

  • I’m no good at this.

  • I can’t charge people for this.

  • I will get found out.

  • I don’t belong here.

  • Who am I to talk about this.

  • I can’t do this.

  • I am not good enough.

Those emotions can create almost constant anxiety that can form a vicious cycle that becomes self-perpetuating. The more it happens the more it can become embedded into your core self-beliefs no matter what evidence is presented to the contrary.

I know this myself as it took me four years to write my first book. The writing process took around six months, it was the imposter syndrome that took the time. I had always wanted to write a book and through my work, at the time as a nightclub bouncer and bodyguard, I had gathered many interesting stories and insights into that world that I was convinced would make a good read for people interested in that side of life. I started to write and the words began to tumble out painting pictures of my memories so vivid it at times felt I was back there in those moments, and before I knew it that pile of post-it notes full of scribbles was now a half-finished manuscript of twenty thousand words. That unfortunately is how it stayed for the next three years. It was locked in a file in both my computer and in my mind. I had told myself no one would want to read it, I had left school with no formal education so had no business writing a book, what did I know? Those voices were so strong they kept my book in that drawer for all that time until one day it was time to meet them head-on. I had written several articles for publication, I had been in the industry for many years both on the coalface and teaching others. I had a voice.

Matt Stait. Different Think. Modern Samurai

See all books here.

On release, the book became an Amazon best-seller twice and was enthusiastically received by both the public and my peers. Kind words came in from many avenues and the voices were forced to metaphorically apologise to me. However, it doesn’t end there as I am now writing my fifth book and still have to actively quiet those emotions when they begin to bubble up as Imposter syndrome and the feelings it brings are not a binary in or out issue, more a spectrum of emotion that is nuanced and can’t be dismissed once to be forgotten, but can be banished over time.

How to overcome imposter syndrome.

Many steps can be taken towards overcoming this feeling and at the end I will include an exercise I do with my coaching clients to help recognise personal expertise and use that to create authentic content that shows our strengths.

Here are a few suggestions that can be implemented to help avoid the log jam.

  • Know the signs.

Catch those feelings at the inception before they have a chance to gain a foothold.

  • It doesn’t have to be perfect.

Often it is those flaws that make us human. We improve by doing.

  • Discuss your feelings with a manager or mentor.

Just like the childhood bully or the bogeyman under the bed, often shining a light on it can show it for what it really is.

  • Be kind to yourself.

You are not alone in these feelings, and you are doing a great job.

  • Say YES as often as you can.

Take opportunities when they present and do not let fear dictate decisions.

  • Measure your success.

Record your victories, wins, and achievements and acknowledge them.

  • Celebrate yourself.

You are the best you in the world. Always worth remembering.

Imposter syndrome. Different Think. Matt Stait

Imposter syndrome exercise.

As promised, I said that I would provide an exercise to try. This is something we do to identify what is incredible about you, identify expertise, and show credibility to yourself and others.

What is your story?

Write down all the things about you that make you unique. List any life experiences good or bad, where you went to school, family life, adventures, and anything else of interest. Everything is relevant, not just your professional life. Take some time to do this and be thorough.

Now answer the following questions:

  • What do you specialise in?

  • What are your skills?

  • What accreditations, awards, certifications, and accolades do you have?

  • What books and articles have you written, or are going to?

  • Where have you spoken?

  • Do you have followers on social media? If so where and how many?

  • Who have you learned from either directly or indirectly?

  • Who have you helped?

  • What is your mission?

  • What can you say that your competitors cannot?

  • What else makes you different?

  • What makes you so passionate about what you do?

  • List 10 keywords that you wish to be found for.


Now that you have filled everything in you can use this information to create your very own content timetable that will showcase your strengths and promote your expertise and knowledge whilst reminding yourself that you deserve every success that you earn.

For more on how you can build your expert profile and brand see here.

imposter syndromeovercoming imposter syndromeknow your worthexpertisevaluesocial mediacontent creation
blog author image

Matt Stait MSc, MCIM, MCIPR

Using social media I went from school drop-out working on building sites to best-selling author, speaker, online course creator, part-time university lecturer and business owner with an MSc in business and marketing now also studying for a PhD. I now help others use short-form social media for social selling, personal branding, expert positioning, and community building.

Back to Blog

© 2023 Different Think Ltd - All Rights Reserved